Harry Potter, you're my hero. Sure, you've defeated a three-headed dog and a giant snake in your movies, but now, you're pulling off magic tricks in real life -- Harry Potter and the Order of the Phoenix is the first movie tie-in videogame of the summer that I've actually had some fun playing.Ten points for Gryffindor.In case you're a big lame-o and didn't know it, Harry Potter and the Order of the Phoenix storms into movie theaters in July and follows Harry, Ron and Hermione through their fifth year at Hogwarts School of Witchcraft and Wizardry. Harry's keen on the idea that He Who Shall Not Be Named is back and when the new Defense Against the Dark Arts professor refuses to teach defensive spells, Harry and the Potter Posse take matters into their own hands.
A search engine optimization is needed for every website. So you should know how to do it.
Here is few simple yet effective ways to do search engine optimization for your blog ,website,forum.
Optimize your pages for your selected keywords (web page optimization), and
Get quality inbound links to your pages (off-site factors).
PART I: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.
Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).
We will first check the demand for your selected keyphrases. For this, we will go to Overture's Search Term Suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion/
Overture is a popular pay-per-click search engine. You will then type each of the keyphrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well. In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site.
For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc. You may also try other keyphrases, for example: "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.
What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.
Having said that, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of them in the search box.Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:
Best describes the topic and content of your page
Is a popular search term according to Overture's Search Term Suggestion Tool.
Generates a relatively small number of results after performing the Google search.
If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase. Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.
After this, you will take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page, as we will see in Part II: Web Page Optimization.
PART II: Web Page Optimization
Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must follow to optimize your page:
Keyphrases in the web page title:
Create a descriptive title for your page: Your web page title is very important because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, while at the same time it must describe your business very well and should entice readers to click on it.
Unless your business is big and well known (like Microsoft or Coca Cola) don't start your page title with the name of your company. Start your title with the words search engine users will most likely use (your keyphrases)
Put your main keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity).
Put your second keyphrase somewhere else in the title.
Make the title short (8 words or less).
Keyphrases in your Keyword Meta Tag: Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, place a list of your main and secondary keywords in the Keyword Meta Tag of your page, just in case search engines decide to use them again in the future.
Keyphrases in your Description Meta Tag: The Description Meta Tag is still important, since some search engines use them to elaborate on the results link. Remember to:
Include your keyphrases (main and secondary) in your Description Meta Tag.
Make your description 'descriptive', concise and professional. Avoid using hype.
Make it short (25 words or less).
Don't make your description sound just like a collection of keywords.
Keep your keyphrases together.
Keywords in the body of your page: It is important to use your keywords heavily on your page, since this will help the search engine determine the topic of your page. Follow these tips as much as possible, since they will help search engines determine your page's relevance to your chosen keyphrases:
Use your keyphrases several times, and place them as close to the top of the page as possible.
Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page.
Place your keyphrases in bold type phase at least once.
Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
Since you have to repeat your keyphrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back.
A good resource on how to write search engine friendly copy without losing readability is this special SEO writing report by Jill Whalen.
Other Web Page Design Considerations:
You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.
Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won't be able to read it.
Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.
Avoid Flash and JavaScript: search engines don't follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site!
If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.
Make sure that all your internal pages link to your homepage.
Don't try to describe all your products or services in one page. It will confuse the search engine and dilute your page's relevance to your selected keyphrase. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.
This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final step to increase your site's ranking is to get as many links to your site as possible, from quality sites that have a topic related to yours. This is what we will see in Part III: Off-Site Factors.
Part III: Off Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's that simple. Following these four steps is the best way to get the quality links you need:
Get listed in DMOZ: The Open Directory Project ( http://www.dmoz.org ) is the world's largest directory. It is maintained by voluntary editors who review your site prior to inclusion. Being listed in this directory is important because it is used by Google and America Online to build their directories. Getting listed is free, but it may take a few weeks or even months to get listed, which can be a bit frustrating. However, there is a strong believe among search engine optimization experts that an Open Directory Project listing can significantly increase your page rank in Google, so you must take the time to submit your site and do it right (list your site in the right category and strictly follow their submission guidelines). For how to get listed in the Open Directory Project go to: http://www.dmoz.org/add.html .
Get listed in Yahoo!: Submissions to Yahoo! are no longer free for commercial sites (your site can be reviewed in about a week for a fee of $299 although inclusion in the directory is not guaranteed. However, if you do get accepted, the $299 fee will be due every year if you want your site to continue to be listed). A link from Yahoo�s directory is still one of the best links you can get, and it is worth the money you spend getting listed. For tips on getting listed in Yahoo! go to: http://docs.yahoo.com/info/suggest/ .
Submit articles: There are many sites where you can publish articles in your field of expertise. This is a great way to establish yourself as an expert and to drive quality traffic to your site. The key is to include your resource box at the end of your article. A resource box is a small paragraph with a brief description of you and your business, where you include a link to your site. This way, every time somebody picks up your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see and follow. For tips of getting traffic by writing articles you can visit: http://www.theinternetdigest.net/archive/write.html .
Exchange links with reputable sites: You must try to find quality sites that are compatible to your site's topic (not direct competitors), and ask the webmaster for a link exchange. This will give you highly targeted traffic and will improve your score with the search engines. For tips on a good link exchange campaign, visit: http://www.theinternetdigest.net/archive/inboundlinks.html . If you liked this article and feel inclined to learn more about Search Engine Optimization, you may want to check out Aaron Wall's SEOBook.
1. Know What You Want Don't just think you want something. Know it! Most of us know exactly what we don't want in our lives. We have to become just as clear about what it is we do want. Knowing that you want to make $10,000 a month or more is much clearer than just knowing you want more money.
2. Listen to Your Gut Pay attention to what your gut or intuition is telling you and act on it. Often we ignore the many signals our inner selves give us or say to ourselves, "That's crazy, I can't do that." Your intuition will lead you where you need to go in order to get the money help you need...if you let it.
3. Use Positive Money Affirmations Write a short positive affirmation that states your money goal. For example: "$10,000 easily flows into my life each month." Click here to find out how to use affirmations effectively and here for examples of prosperity affirmations.
4. Visualize Your Goal See yourself living the life you would lead if money were no object. Create a moving picture of all the things you would be, do and have when your money goals are realized. Allow it to become so real in your mind's eye that you actually experience the feelings of safety, joy and freedom that having money brings to you.
5. Get In The Flow Step into the flow of the Universe and ask for money help. Whatever power or deity you subscribe to, ask for some guidance. Get quiet at some point each and every day and ask to be alert to your highest good, ask to be in the right place at the right time, ask to know what your life purpose is and how you can best serve others'. Ask and ye shall receive ;o)
6. Get Moving Wishing just ain't gonna make it so. You need to take action! I know from personal experience that making changes is often uncomfortable and sometimes even downright terrifying. Even when I know these changes are for the good.
Ralph Waldo Emerson stated, "It was a high counsel that I once heard given to a young person, 'Always do what you are afraid to do'." A great book by Susan Jeffers says the same thing but in a different way, "Feel the fear and do it anyway!" The great thing is, once you take even a small step towards your goal, the Universe will place opportunities in your path. Wealth Beyond Reason can give you lots more money help!
7. Listen To Your Self-Talk Pay close attention to what your mind is mumbling to you. We all have some pretty heavy negative programming going on up there, especially where money is concerned. A question I ask myself often when I notice that my self-talk is negative is, "Do I really want what I just thought to manifest in my life within the next 3 minutes?" If I don't, I cancel the thought and replace it with a more positive, uplifting one.
8. Ride the Waves Life isn't always a calm sea. Sometimes we have to hold on tight and ride the waves that threaten to overtake us. Use these times to look for opportunities, because they are always there. It's easy to blame circumstances when things get tough but blaming or despairing over something doesn't move us forward to where we want to be. As Carl Sagan said, "It's better to light a candle than to curse the darkness."
9. De-clutter Your Life Clean up! Not just your home or office but your relationships both personal and professional. You can't work at your best if your life is full of clutter. It may sound harsh but let go of those people who suck the energy right out of you, leaving you feeling like a wet dishrag. Throw out anything in your home or office that you haven't used for over a year. You'll be amazed at how light and creative you feel once you've de-cluttered your life and how quickly the money help you've asked for starts manifesting!
10. Nurture Your Passions Love gardening? Love motorcycles? Whatever your passions are, nurture them. Think you can't make a living at something you're passionate about? You'd be surprised! It's easy and fun to build a business based upon your passion for a subject! Go here now to find out how. Our passions reveal to us our life purpose. It's our inner selves letting us know what will bring money, love and joy into our lives.
A lot of websites on the Internet today talk about how they make money. But not many give you step-by-step articles on how to make money with YOUR blog.
This piece of cyber-space is dedicated to being your #1 source for learning how to blog for money. My articles are focused around the FREE Blogger (Blogspot) service, but you can apply a lot of the information here to ANY blogging platform or website.
Blogs are everywhere – there’s certainly not a shortage of them. You should have no problem finding other bloggers in your niche that are popular and interesting. Bookmark those that you like, follow their topics daily, and if you find something that sparks your interest – comment.
Become a participating voice in the community. The more interesting your comments are, the more likely your peers will follow you to your blog. And who knows – you might stand out among the crowd and be recognized by the author, which can spin off into better opportunities.
It’s important that you get your blog out there for others to see. You can start the process by submitting to search engines, but that’s just the beginning. Technorati,BlogCatalog, and MyBlogLog are just a few of the high profile blog networks on the web. Register with them, network with other people in your releated area, and get your word out.
When you register with these services remember a couple of things:
1.) Create a detailed profile. Let people know a little bit about you and draw them in. Without that personal interaction people may flee quickly.
2.) Tag your blog properly. Tags are very important – they’re usually one or two word descriptions of your blog. So for example my blog would fall under categories like: Money, Business, and Finance. Dig around the specific service and look for popular tags and try to use those for your blog. It allows people who are interested in these topics to easily find your site.
3.) Register with several forums.
Do a Google search for forums that are related to your niche and register. Try to be an active voice in the community. People will flock to you if you’re interesting. Not only that but it allows you to find out what others are doing and what makes them appealing.
When you register with a forum, make sure to fill out the profile, similar to the blogging services. And equally as important – make a signature that is a direct link to your blog. Your signature is shown in every post that you make – helping you gain visibility. This is all the more reason to create thought provoking discussions.
Social networking, bookmarking, and article submissions are all the rage today – don’t let it pass you by. Some of the major networks include delicious,Furl, and of course, Digg. These sites will allow you to tag, bookmark, and submit articles that you think are interesting. What’s more interesting than your own work? People should know about it so go spread the word.
StumbleUpon really falls into tip #2, but I decided to break it away from the pack because it provides quicker results. Like the rest of the social networking sites, you create a profile and network with others. But what makes StumbleUpon so darn unique, is that you can “stumble” thousands of sites that you’re interested in by the click of a button. So what does that mean for you? Well, you can stumble your own site. By doing this you get into the Stumble rotation, and any people that you network with can stumble across it as well.
In my experience StumbleUpon can bring great surges of traffic for short periods of time. Due to the nature of the service, you’re likely to get overlooked more than not; however, those that do stop – tend to stay. And if they like the site, they can rate it and review it for all the friends in their network to see. Are you getting the picture here? Your viewer ship has the potential to explode!
As with most things in life, there’s no silver bullet for getting traffic. It takes a lot of research, careful planning, networking, patience, and time. If you have what it takes and start using my recommendations, you will definitely start to see an increase. Hopefully that increase in traffic will help you blog for money.
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